Cisco launches medianet infrastructure

By 2013, 90% of Internet traffic will be video and companies must have the right infrastructure in place to capitalise on this trend effectively, according to networking giant Cisco. “Video is dominating the Internet and this is a strain on the network, especially for service providers,” said managing director for Cisco Malaysia Anne Abraham.

To this end, Cisco is offering enterprises a type of intelligent network infrastructure that caters, in large part, to video-based utilities and services known generically as a medianet. The medianet is designed to be aware of media transmitted, the end point device and the bandwidth available and adapts and manages accordingly which involves reformating the video and lowering the broadcast resolution when bandwidth dips

MTV Networks and Time Warner Cable are two large US broadcasting companies that have recently installed Cisco’s medianet and there are 350 medianet systems that had being installed in the United States and other countries. Although Cisco concedes that the effectiveness of the medianet is largely at the mercy of the availability and effectiveness of a broadband network, the company insists that as the Internet infrastructure matures in Malaysia, the medianet will become an invaluable asset.

For more information, go to www.cisco.com.